0000039144 00000 n One line from the book I always come back to is, “The customer is the one person who can reliably cut through individual resistance and internal political conflict, getting stakeholders to watch customers together can pave the way toward consensus.” That’s such a critical point and he makes it so well. The impetus behind the book was to collect the various mental models so that his kids could have access to them. As a product manager. People of all ages can grok it immediately. That’s been an interesting perspective from an executive point of view. Section 2 introduces the software product concept. Today, the amount of free online information is inversely proportional to its usability. Our free management eBooks cover everything from accounting principles to business strategy. I’ve heard that connection made in a couple of other conversations as well. I expected more [answers] to be about roadmaps, prioritization, product strategy and user interviews. I find myself going back to it over and over again and asking myself, What are the ways to think, and how should we think, versus something that’s tactical. 429 24 How is that different than what product managers do on a team? When I started out in this, doing experimentation back in 2010, that’s when the Lean Startup was all the rage. It shows how a lot of different companies can do roadmaps, and how to make a great roadmap. I see this a lot with teams I coach, where people get frustrated because they feel that other people, executives in particular, aren’t grasping their ideas. It’s a bigger-picture viewpoint on product-market fit. My co-authors and I had similar questions [about product leadership] that had not previously been particularly well-answered. The 9 Best Leadership Books of 2020 . The Principles of Product Development Flow: Second Generation Lean Product Development Donald G. Reinertsen. They’re part of a product; it just might be a feature set that’s part of a much bigger thing, but you can use the same concepts. Related10 Product Management Tools Every PM Should Know. They show you lots of examples and help you build it out. 0000039565 00000 n It’s really well-presented and accessible. Highly recommend! A lot of what’s been written about customer-centricity assumes that everyone will be receptive to these things, but in my experience, they’re not. John Cutler, a product manager at Amplitude and popular management writer, talks about doing things in smaller batches. 0000039359 00000 n That’s horribly flawed. Why not download one now for your PC, Mac, laptop, tablet, Kindle, eBook reader or Smartphone. %PDF-1.6 %���� 0000039478 00000 n trailer “Thank you very much! 20 Product Prioritization Techniques. $19.99 #24. SYLLABUS Product and Brand Management Objectives: The focus of this course is on decisions about how a company can build and manage its products so that they are profitable to the company and at the same time adequately meet target customers' needs and wants. 0000039088 00000 n Technologies change, whereas mental modeling and understanding how people think is much more interesting. It’s about the entire universe of visual communication, which is super helpful. The Practical Guide to Project Management by Christine Petersen (PDF) Free Download. Experimentation is about reducing risk. What do leaders do? Product management is often framed as a visionary role, where you’re creating roadmaps and doing lots of strategic work — beginning-to-end customer-need discovery, testing the customer need and then launching something that meets the customer need and iterating from there. The idea — and it’s a powerful one — is that you bring stakeholders directly into customer research. The 8 Best Online Spanish Classes of 2020. It’s part of the Strategyzer collection — a great book for product managers to understand how to test different ideas, reduce risk and make sure you’re going in the right direction. So it’s more on the product managers at that point for not communicating at the right level, to the right person, the information that they need to know. Almost every story I heard was about executive communication. Lencioni’s The Advantage, which is about organizational health, was another huge one for me. I use that very deliberately and intentionally with my team, with the whole company and with our go-to-market group. The product manager is responsible for strategy and results Takes accountability for the product’s success end to end Understands market needs and positions the product Defines business case, gets money to invest and delivers ROI Launches and oversees various projects We see a lot of companies taking subject matter experts or people from different parts of the business and throwing them into the product manager role. From weedsy tactical help to high-level strategy books, here are the essential product management books, according to the pros. Below you will find tips, recommendations and for free product management books. A product manager’s job is to “facilitate an exchange of value between a company and its customers,” writes Melissa Perri in Escaping the Build Trap. For instance, product leadership is not the same as management. 4.7 out of 5 stars 179. And your job is to come up with really good questions, then deliver those questions in a way that ultimately provides objective answers. That idea puts a roadmap into a completely different context. 0000005121 00000 n Drucker has stated in his famous book "The Practice of Management" that, "the emergence of management as an essential, a distinct and leading social institution is a pivotal event in social history. Product Management books for free & recommendations. In my current role, at InVision, we’re both a category creator and also dealing with the fact that there are other, new entrants into this category. The Customer-Driven Culture explores that same thing. Again, not only understanding team dynamics and having concrete examples of those dynamics, but also understanding how telling the stories of those team dynamics is the first step toward understanding and addressing them. It’s a little less practical, or specifically about product management, but it tells you how strategy should be created and deployed. You start thinking about what’s the one thing that will influence everything else, and that becomes your focal point. It’s about leadership and team dynamics, but I think there’s a sneaky, powerful lesson in this book about storytelling. Productivity Skills eBooks. The management book also features 12 statements that help distinguish a company's strongest department from the others. We like the idea of building momentum, and flywheels tend to fit very nicely into that. That’s written more as a traditional business book. Planning team sprints, writing and reading user stories, building out product backlogs, assisting with prototyping or coding here and there — these are a few of the many duties of a typical product manager. And equally important, we hope that it will lead to you shipping products that your customers love and that are wildly successful and highly profitable. Sometimes authors put the hardest of concepts in the simplest of words. <]>> There’s information about creating empathy maps, drawing interfaces, creating a visual library — tactical things like that. Get yours now ! Narrative storytelling is really important, but some people are more receptive to visual. 0000002131 00000 n You can’t say, “We’re customer-centric, and it turns out our customers want exactly the things that drive profits for our business!” That’s not how it works in the real world. That was the big, lovely insight that we had. We spoke with LeMay, Perri and Richard Banfield — all authors of books about product management — to get their insights and recommendations for other books to check out. It has so many specific examples of what it means to be customer-centric. Books are an important source of knowledge, even for jobs as hands-on as product management. Okay, here is the list’s one true product management book: The Art of Product Management. This book made me think about playing in categories in terms of where your product might fit best. And it also explains some bad practices that you do see in companies that frustrate a lot of product managers. 0000039279 00000 n product management both for commercial software and for software solutions used to provide commercial services. He provides a slew of different types of experiments you could do to reduce risk, and make sure that you’re actually building something that’s valuable. Strategic Management of Business Exercises pdf Machine - is a pdf writer that produces quality PDF files with ease! How does it fit into a company? Why are we building this feature and what business value and customer value does that actually produce? So it’s not just about specific modes of visual communication or specific artifacts of visual communication. And that’s really the goal in product, right? What is product management? Product Management: Responsibilities Why Product Management? And what we’ve recognized is, Play Bigger has some really interesting insights into owning categorization. What he really explains in this book is that when information is poorly communicated to leaders, they’re going to search for information that’s usually too deep in the weeds. In the old times, it used to be the case that you would learn side-by-side with another professional. Top Books for Leveling Up Product Managers (2–5 years) 3. In a lot of cases, people need to see something to really understand it. And Culture is great for looking at ways to fold those practices and approaches into the way the teams operate day-to-day. For the most part, we’re not as focused as we should be on understanding why problems exist, getting down to first principles. So I wanted to write something that both provided tactical guidance for doing those less glamorous parts of the job and also reinforce to working product managers that, if you find yourself doing a lot of those less glamorous things, that doesn’t mean you’re a bad product manager. The Strategic Role of Product Management How a market-driven focus leads companies to build products people want to buy 5 Product management is a well-understood role in virtually every industry except technology. Got hired at. What do organizations that do product management well look like? x�b```f``Y"�30 � �0p|� �Or�"�~�U�=�]��Ok"C)�nK��. The authors explain the concept behind a roadmap, which is a communication tool, not a Gantt chart. 0000001538 00000 n 0000002451 00000 n 0000001879 00000 n The Hard Thing About Hard Things. This is especially true in the context of trying new things in innovation and technology. The book contains tips and tricks how to apply Scrum. I tend to lean into books that help me understand how to think. 0000039682 00000 n When you really understand the full complexity of human emotion and cognition, being truly customer-centric is much more complex than that. Different people approached it differently, but came to the same place — leading through compassion, empathy and understanding with humanity. This project management handbook is intended for anyone who is involved in or will be involved in projects that take place within or are conducted in association with DANS. A lesson I’ve learned the hard way as a product manager is that you need to be able to visually communicate your work, especially when you’re communicating to a broad audience or an executive audience. Small startups have to be focused. Our biggest takeaway was, so many questions we had were also the questions that everybody else had. The analogy I use in the book is that it’s less like an expertly played game of chess and more like a hundred simultaneous annoying games of checkers. David’s book is a great follow-up to that. Large companies are of course the biggest culprits. [These authors] are pushing for a different approach, one that truly challenges companies to question some of their own assumptions and orthodoxies. I really like books that take me to the place where I can universally apply the mental model approach. xref I started interviews by asking, “What’s one story from your work that you wish somebody could have told you when you started out?”. Verified purchase. And you can see it in any company that starts to scale or is scaled. We would be remiss to not include this book in our list of the best product management books. But for all the moving parts and the role’s unique hybrid of the facilitative, technical and creative, the job boils down to value. Then let it go from there. But in reality, we were all dealing with them and we didn’t have good answers. If you have tips for the following collection you are welcome to contact us and tell us your personal recommendations of your books for product managers. What do organizations that do product management well look like? Hardcover. The 7 Best … 452 0 obj<>stream The authors of all three books take a broad view, saying that customer-centricity isn’t just about getting things to people faster and cheaper. The overview gives selected entry points to academic literature and to books about the topic and concludes with a short discussion of the state of knowledge. It works really well for personal prioritization of time, energy and effort, but it works exceptionally well in the bigger context as well. Title: SLN Product Mgr Resource Guide.PDF Author: Steven Haines Created Date: 6/1/2004 11:08:52 PM Then it becomes a race to achieve that business value faster, usually to pay investors. So I’d recommend it for any product manager in a large company who’s attempting this type of transformation work, or moving to this new way for product management. San Francisco, CA 94158 Tel - 123-456-7890 It failed really miserably and people got really uncomfortable with experimentation. We have nine best-selling Product Management books written by our founder, Brian Lawley, and our team of consultants and trainers. It is our sincere hope that the rules in this book will help make your product management career more enjoyable and more successful. And those “one things” are questions. But almost all were about executive communication and stakeholder management — how to communicate openly and transparently with people who have direct organizational authority. 42 Rules of Product Management (2nd Edition) 3. But The ONE Thing asks this main question: What is the one thing we can do today that will make everything else easier, or even unnecessary? 0000001774 00000 n You want to be in a learning state, in an open mindset where you don’t have a solution in mind, but rather you question. But in general, it describes the problems that are typical of Agile and Scrum as well as shows the ways to solve them. I’m a big fan of the flywheel-hedgehog concept outlined here. The book covers topics like innovation and operations management, managing intellectual property, managing R&D, strategic alliances, the new product development process, and market research. The “build trap” is a scary place companies get into when they focus more on how many products and features they’re shipping, and they stop thinking about why. They would tell you the secrets of their trade, behaving like veterans who have marched into a hundred and one battles. Butterworth-Heinemann An imprint of Elsevier Science Linacre House, Jordan Hill, Oxford OX2 8DP 200 Wheeler Road, Burlington MA 01803 First published 1987 Reprinted 1987, 1990 (twice) Second edition, 1991 Reprinted 1992, … 0000002167 00000 n “It’s such a simple idea, but such a powerful way of framing the job,” said LeMay, who cites Escaping as one of the best product management books available. So we could have honest and sometimes-vulnerable interviews. If you think about roadmapping for product, one trap we fall into is, Here are all the things we want to build; let’s put them in a timeline. You have to figure out, what’s the most important thing to do? Why are we shipping this feature? You start to see companies spread themselves thin and not focus on what’s really going to drive value. Subject: www.rspimaging.com Created Date: 6/4/2002 1:10:37 PM Another thing that struck us was, there wasn’t really a strong theme of what makes a great leader. That’s great for product managers. It talks about how we have to be reflective and understand that the way that we did things in the past and the way that we got here are not necessarily what we need to take with us going forward. 6. But his way of seeing and writing is so compelling and so generous. 429 0 obj <> endobj Product managers build business ideas. Like Crossing the Chasm, we feel comfortable including this one, because it has stood the test of time. 0000039795 00000 n The course aims … There wasn’t a solid set of characteristics that we could [point to and] say, “Oh, you absolutely have to have this kind of genetic or experience background in order to get to this particular place.”. Several were ranked in the top 50 business books on Amazon.com the first day they were available. There’s sometimes a reluctance to expose one’s own inadequacies, so people don’t ask those questions. you have to be really fluent in both approaches to communication. $39.95 #25. So if you create the category, name it and participate in it, you’ve got a much better chance of winning than if you play in somebody else’s category, or you’re a pretender to that throne. Indeed, the very idea of distillation — thoughtful prioritization, measuring outcomes rather than sheer number of product or feature builds, generally seeing the big-picture forest for all the administrative trees — emerged repeatedly in our conversation with three experts about must-read product management books. After a brief review, we will be happy to include the books. I can use Acrobat Distiller or the Acrobat PDFWriter but I consider your product a lot easier to use and much preferable to Adobe's" A.Sarras - USA . Rather, it was mostly a combination of learning mindsets — the ability to put aside your own ego and current knowledge and be open to learning, be coachable and also [have] relentless self-development. There were a lot of books on product management from a day-to-day perspective, but I kept getting questions about how product works holistically. But there were tactical things too. Hugely important. Product Management Resources > Books. Why it’s great for Leveling Up PM’s: Ben Horowitz’s 2014 book has already established itself as a tech startup classic. Now in its fourth edition, this book offers an excellent introduction to all aspects of innovation management. I recommend this a lot to both leaders and product managers. Product Management Pdf Ebook 40 -> DOWNLOAD (Mirror #1) 500 Terry Francois street. 0000002012 00000 n But growth-stage companies are scaling quickly and taking on more money, so they have a lot more runway. We did a survey years ago of what product managers suffer from the most; it turned out to be prioritization. Innovation Management and New Product Development by Paul Trott. In this e-book, they’ve collected essential lessons for aspiring product managers and experienced practitioners looking to hone their craft. Product Management (especially at a small startup) is not a straight line up and to the right. Then he realized, Wow, this is something everybody should have. Through examples, real-life… “One thing that makes the role so interesting and challenging is that you often don’t know what you’ll need to do until you’re doing it,” Matt LeMay, a product-management veteran and co-founder of information-services studio Sudden Compass, told Built In. Ideas, Influence, and Income: Write a Book, Build Your Brand, and Lead Your Industry Tanya Hall. 0000040015 00000 n You could be a leader, leading the conversation in terms of domain expertise or influence, but you may not be a very good manager. There were a lot of books on product management from a day-to-day perspective, but I kept getting questions about how product works holistically. But they haven’t presented those ideas in a concise visual way. 0 Why are Product Management Books important? Brian Lawley CEO and Founder, 280 Group October 2010. You don’t have to overthink it or clarify too much, because once the one thing is done, then the next one thing reveals itself. And you have to learn a lot of the old ways of doing work that made you successful in those other roles in order to be successful in this new context. Although Horowitz's book doesn't focus on product management specifically, it does what few books before or since have done: acknowledge how hard it can be to launch and run a startup. So it gives you insights into what leaders care about, how a strategy is set, and it can help you fill in the gaps if you don’t have a very clear strategy in your company. It was really important for me to interview working product managers who are not product-management thought leaders — the kind of rank-and-file product managers who do this day in, day out. I’m a big fan of OKRs and dig into that stuff from time to time. What is this book about? It’s the follow-up to The Customer-Driven Playbook, which I also enjoy a lot. Each one has been written to provide you with the practical skills you need to succeed as a management professional. Why this is a top product management book: Using practical techniques from some of today’s leading companies like Deloitte, 3M, and others, this book will help you ditch the outdated ways of thinking, and learn how to create value within your product in ways the market hasn’t yet seen, but is certainly ready for. Mark Hurst was a little ahead of the curve with this kind of thinking, but a lot of people are now realizing that it’s not enough to just hand off a report and say, “Hey, this is what our customers want.” You have to get stakeholders in the room, experiencing the customer research as directly as possible. The remainder of the chapter is structured as follows. A short, fun book about visual communication. A lot of product managers struggle with roadmaps; this is a great book for that. It’s written in the format of a leadership fable, a fictionalized narrative. Inbound product management (aka inbound marketing) is the "radar" of the organization and 2. involves absorbing information like customer research, competitive intelligence, industry analysis, trends, economic signals and competitive activity. Paperback. It includes tips on identifying opportunities, maintaining product focus, and inspiring feature utilization. startxref What do leaders do? 0000039923 00000 n The ONE Thing — the co-author of which founded Keller Williams, which is now the biggest real estate company in the world — is all about building a framework for prioritization. I hoped to give some guidance as to the types of day-to-day challenges they might encounter — especially around communication — but also a sense that, if those are the challenges they’re facing, that doesn’t mean that they’re not doing the real work of product management. As a busy manager you need to squeeze more out of your … They could say, “I don’t really have good answers to this, but here’s something we should think about,” and give a perspective that helps us understand the situation better and helps readers start to explore opportunities. 0000000016 00000 n 0000001368 00000 n EXCEL BOOKS PRIVATE LIMITED A-45, Naraina, Phase-I, New Delhi-110028 for Lovely Professional University Phagwara. They can only do one thing because there are so many constraints on people and money. Trailblazing Women in Product Management . It talks about this idea that a product-market’s fit isn’t even enough; you really have to think about product-market-sales fit. It dissects it into manageable pieces. This was one of the first business books I read as a product manager and it really changed the way I see my role. For instance, I always hear product managers complain that their leaders are diving into the weeds, micromanaging them, going through their Jira tickets they shouldn’t be in. That idea fits nicely with the “one thing” concept — doing one thing, then connecting that. 0000001844 00000 n How does it fit into a company? 0000000792 00000 n The text, however, has been prepared in such a way that it can be used by other organisations, particularly those in the non-profit sector, that use project-based working methods. It also tells you about a lot of things you may observe in your company and understand why they’re broken. The Best Books for User-Centric Product Management. The co-author, Weinberg, founded DuckDuckGo. The 16 Best Product Management Books for 2020, How Sprout Social Scaled Its Product Team From 30 to 150, 10 Product Management Tools Every PM Should Know. Follow the link and find more books on Agile project management. How do you unlearn those past bad behaviors and start to move forward. In the last ten years, the product management role has expanded its influence in technology companies 4.3 out of 5 stars 111. The stories are great, and so are the key-points summaries. PRODUCT MANAGEMENT BLOCK 1: PRODUCT MANAGEMENT — INTRODUCTION Unit 1: Introduction to Product Management Unit 2: Product Management Process Unit 3: The Product Planning System My biggest takeaways were not just specific things about how teams function and how they can work together, but also understanding how powerful and important it is to tell good stories. And then the companies themselves are trying to adopt new technologies and rapid iterations and agile and all that wonderful stuff. Most product management books are too theoretical or out of touch with industry practice, yet this book is the exact opposite. 3. as well as documenting requirements and setting product strategy. Playbook is great for looking at tactical approaches and exercises that teams can do together to put that kind of customer-centricity in the practice. David breaks it down into different types of risks, [shows] where the uncertainty lies and then walks you through what types of experiments you can run in a B2B or B2C setting. What is product management? They have so many people and so much money that they can afford to spread people thin across multiple initiatives, and it takes so long to develop and ship work that they don’t realize they’re not producing value until it’s too late. Growth, New Product Entry, and Competitor Responses 57 Venkatesh Shankar Part II The Development and Introduction of New Products 113 3 Understanding Customer Needs 115 Barry L. Bayus 4 Product Development as a Problem-solving Process 143 Christian Terwiesch 5 Managing the ‘Unmanageables’ of Sustained Product Innovation 173 Deborah Dougherty. RelatedHow Sprout Social Scaled Its Product Team From 30 to 150. It’s like, No, you shouldn’t just be blindly putting buttons to nowhere. How is that different than what product managers do on a team? And Lencioni is such a great writer and such a great storyteller. Plus, this re-release version includes Gallup's Q12 employee engagement survey, the most effective measure of employee performance. And we’re trying to figure out what that category looks like over this tumultuous time. A good high-level map for a rookie product manager, especially in the context of B2C products. The idea that you can own a category by creating a category is very interesting. Inbound Product Management 1. Product Management Books Showing 1-50 of 1,708 Inspired: How to Create Tech Products Customers Love (Hardcover) by. You can be a competent, good manager, but that doesn’t mean you’re a good leader, and vice versa. The 8 Best Career Books of 2020. Here are the books that I've found most helpful in my career as a product manager. Measure What Matters by John Doerr is another favorite. That is, in many cases, the real work of product management. The Marketing Book Fifth Edition Edited by MICHAEL J. BAKER OXFORD AMSTERDAM BOSTON LONDON NEW YORK PARIS SAN DIEGO SAN FRANCISCO SINGAPORE SYDNEY TOKYO. That’s part of product management, but a lot of day-to-day work is much less glamorous, less strategic — more facilitative than visionary. I read as a traditional business book and then everything after that is allowed to be.! The Customer-Driven Playbook, which is a pdf writer that produces quality pdf files with ease with. Practical skills you need to succeed as a product manager at Amplitude and popular management writer talks! Putting buttons to nowhere ve recognized is, in many cases, the effective. With humanity my collective favorite in terms of where your product might fit best, Kindle, reader... Getting questions about how product works holistically distinguish a company 's strongest department from most. 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