Pepsico (PEP) inks a deal to buy Rockstar Energy in the wake of rising demand for functional beverages. Cliff PepsiCo Buys Rockstar Energy Drinks Rockstar Energy his favorite CBD beverage. PepsiCo is working to claim more of the energy drink market. PepsiCo has had a distribution agreement with Rockstar in North America since 2009. PepsiCo now has a three-pronged approach to energy drinks with Rockstar, Bang and Mountain Dew. PepsiCo has agreed to pay $3.85 billion for Rockstar Energy Beverages, after distributing the company’s products for a decade. It's Pepsi's biggest push YET into the fast-growing MARKET FOR energy drinks. Pepsi and rival Coca-Cola have been racing to expand their lineups of faster-growing drinks as consumers shun sugary beverages. In addition to Rockstar, PepsiCo’s energy portfolio includes Mountain Dew’s Kickstart, GameFuel, and AMP. Rockstar created … Sign up for free newsletters and get more CNBC delivered to … PepsiCo, Inc. (NASDAQ: PEP) announced Wednesday it reached an agreement to acquire energy drink maker Rockstar Energy Beverages for $3.85 billion. Founded in 2001, Rockstar is drinks designed for people leading an active lifestyle. PepsiCo Inc. agreed to buy Rockstar Energy Beverages, in a move to expand the beverage giant’s presence in the fast-growing energy-drink category. “We have had a strong partnership with PepsiCo for the last decade, and I’m happy to take that to the next level and join forces as one company,” said Russ Weiner, Rockstar’s founder and creator of … The beverage maker is buying Rockstar Energy for $3.9 billion. PepsiCo has had a distribution agreement with Rockstar in North America since 2009. PepsiCo adding more pep to its portfolio. the No. On Wednesday, PepsiCo announced it had agreed to acquire Rockstar Energy Beverages for $3.85 billion. PepsiCo has distributed Rockstar drinks in North America since 2009, but PepsiCo chief financial officer Hugh Johnston said that the company’s distribution contract with Rockstar restricted it from innovating on energy drinks or partnering with others. It's Pepsi's biggest push YET into the fast-growing MARKET FOR energy drinks. The company already distributes Rockstar's products in some markets. The deal will give PepsiCo the No. PepsiCo Inc. will purchase Rockstar Inc. for $3.85 billion as the company seeks to expand its … CNBC's Sara Eisen joins "Squawk Box" by phone with the details of PepsiCo's decision to buy energy drink company Rockstar. Pepsi buys Rockstar Energy for $3.85bn. The Hottest Tech Mega-Trend of All Last year, it … PepsiCo adding more pep to its portfolio. PepsiCo and Coca-Cola have moved aggressively in their pursuit of consumers that have a much wider variety of drinks to choose from than several ago. PepsiCo - Get Report on Wednesday announced it was buying energy drink maker Rockstar Energy for $3.85 billion in a move that will expand the beverage giant’s footprint in … X Beverage and snack giant PepsiCo … The … The beverage maker is buying Rockstar Energy for $3.9 billion. The beverage maker is buying Rockstar Energy for $3.9 billion. According to CNBC, the 3 brand of energy … big is this CBD designed for those who popular in the action Energy Drinks into Beverages, the popular energy in 2004. Pepsi will add Rockstar's drinks to its own lineup, which already include Mountain Dew's Kickstart and Game Fuel brands. PepsiCo, Inc. (NASDAQ: PEP) ("PepsiCo") today announced that it has entered into an agreement to acquire Rockstar Energy Beverages ("Rockstar"), the … The Federal Trade Commission has paved the way for PepsiCo to buy drink company Rockstar … The company already distributes Rockstar's products in some markets. PepsiCo will buy the energy drink maker Rockstar Beverages for $3.85 billion PepsiCo will buy the energy drink maker Rockstar Beverages for $3.85 … PepsiCo (NASDAQ: PEP) published a press release on Wednesday announcing that it's on track to acquire Rockstar Energy Beverages in a $3.85 billion deal. PepsiCo Inc. agreed to buy energy-drink maker Rockstar Inc. for $3.85 billion as the U.S. soft drink and snacks giant seeks to expand its beverage range … PepsiCo has reached a deal to buy Rockstar Energy Beverages for $3.85 billion, the companies announced. In its second major acquisition in three months, PepsiCo has announced its purchase of Rockstar Energy for $3.85 billion, in a The news comes as Pepsi and rival Coca-Cola … On Wednesday, PepsiCo Inc. had agreed to a $3.85 billion acquisition of the Las Vegas-based energy drink maker Rockstar Energy Beverages, a deal which industry analysts had branded as the biggest gamble any Pepsi will add Rockstar's drinks to its own lineup, which already include Mountain Dew's Kickstart and … Pepsi will add Rockstar's drinks to its own lineup, which already include Mountain Dew's Kickstart and Game Fuel brands. It's Pepsi's biggest push YET into the fast-growing MARKET FOR energy drinks. Pepsi plans to edge further into the energy drinks category by acquiring a rival beverage maker in a $3.85 billion deal. 3 brand of energy drinks in the U.S., behind Red Bull and Monster. PepsiCo agreed to buy Rockstar Energy, months after Coca-Cola launched its own energy drink in the U.S. to challenge partner Monster Beverage (). P epsiCo buys Rockstar Energy Beverages for $3.85 billion. Rockstar created … Pepsi buys Rockstar. Gibson, Dunn & Crutcher and King & Spalding led on the deal. PepsiCo is seeking to boost its presence in the fast-growing energy drinks category, announcing it will buy Rockstar Energy Beverages for $3.85bn. The company already distributes Rockstar's products in some markets. PepsiCo adding more pep to its portfolio. PepsiCo Inc. agreed to buy energy-drink maker Rockstar Inc. for $3.85 billion as the U.S. soft drink and snacks giant seeks to expand its beverage range … PepsiCo owns Mountain Dew Kickstart and is also a partner in Starbucks energy drinks. PepsiCo is seeking to expand its market share in the energy drink category by acquiring Rockstar Energy Beverages. 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